Crisis Management

1. Create Plans (that identifies where your brand might be vulnerable)
2. Develop Messaging (for potential scenarios)
3. Conduct Risk Assessment & Management; Pre, During & Post
4. Appoint Contingency Plan & Contingency Team
5. Brand Crisis - Repair & Rebuild
6. Reputation Management

star fish under water
star fish under water

Social Media & Media Relations

1. Social Media Content i.e. posts, reels, videos, etc.
2. Design i.e. online posters, captions, websites, etc.
3. Social Media Campaigns - Plan, Manage & Execute
4. In three (3) different languages; English, Bahasa & Mandarin
5. KOI & KOL Engagement

Event/Launch/
Roadshows etc.

1. KOI & KOL Engagement
2. Advertising Content, Ideas & Materials - Plan, Manage & Execute
3. Digital PR Branding & Strategies - Plan, Manage & Execute Campaigns
4. Video Production/ Storyboard/ Posters, etc.
5. Online & Offline Advertising

1. In English, Bahasa & Mandarin
2. Creative Writing & Content
3. Pitch Deck, Corporate Profile, Speeches, Sponsorship Letter
4. Byline Articles, Brochures, Flyers, Posters, Memo, etc.
5. Social Media Script/ Captions
6. Advertising Content i.e. scripts, storyboard drafting, online media content, etc.
7. Press releases, Media Invites

Copywriting

1. Plan, Manage & Execute
2. Vendor/Supplier Liaison
3. Crew Support
4. Event Promotion
5. Sponsorship Liaison
6. Stakeholder Management

Digital PR & Advertising

Contact
person using black tablet computer
person using black tablet computer

Media Relations:
1. Media Coverage
2. Press Conferences
3. Media Interviews

At LODESTAR PR, we tailor according to your needs.

Just like a starfish regenerates a lost limb, LODESTAR PR helps organizations bounce back — stronger than before.
When a serious disruption threatens your operations, reputation, or financial health, we step in to rebuild what’s broken.
We don’t just restore — we revitalize. That “limb” comes back better, sharper, and built to thrive.

A crisis can take many forms — from overlooked marketing plans and weak communication strategies to public disasters like oil spills or product contamination.
Whether the issue is internal or external, minor or major, if it puts your brand at risk, it’s our mission to protect, repair, and elevate.

At LODESTAR PR, crisis isn't the end. It's the turning point.

closeup photo of person carrying professional video recorder
closeup photo of person carrying professional video recorder
person holding boxed water is better box
person holding boxed water is better box

Campaign & Brand Strategy

1. Research & Identify Campaign Strategy & Tactics
2. Plan, Manage & Execute Campaign
3. Brand Positioning & Messaging
4. Brand Identity & Reputation Management
5. Develop Marketing Communication Plan
6. Stakeholder & Shareholder Management
7. Stakeholder Management

closed white window
closed white window
woman wearing yellow long-sleeved dress under white clouds and blue sky during daytime

Lodestar PR expertly handled our crisis, ensuring effective communication and a smooth recovery process for us.

John Smith

A man in a suit is speaking on stage with a large presentation slide behind him titled 'Keys to Social Media Success'. The slide lists several bullet points on successful social media strategies. The stage is lit with red and orange tones, and another part of the stage features striped panels emitting red light.
A man in a suit is speaking on stage with a large presentation slide behind him titled 'Keys to Social Media Success'. The slide lists several bullet points on successful social media strategies. The stage is lit with red and orange tones, and another part of the stage features striped panels emitting red light.

The team's creative copywriting and strategic digital PR boosted our event's visibility beyond our expectations.

Emily Liu

A wooden table with several documents and a smartphone. The documents are titled 'User Persona', 'Brand Colours', and 'Sprintpoint'. The smartphone displays a webpage for 'Sprintpoint', which offers strategy tools for growing businesses.
A wooden table with several documents and a smartphone. The documents are titled 'User Persona', 'Brand Colours', and 'Sprintpoint'. The smartphone displays a webpage for 'Sprintpoint', which offers strategy tools for growing businesses.
★★★★★
★★★★★